Mon 7:40 PMMissed call
Waits until next morning, 9:00 AM
Booked elsewhere?
Book a strategy call Zero Apples A Day · For medical practices
An apple a day keeps the doctor away.
ZAAD does the opposite. It brings patients in.
Most practices don't need more marketing. They need every enquiry answered, followed up and booked. ZAAD brings the right patients in, replies within minutes, books the appointment and makes sure they turn up.
- Replies within minutes, day or night
- Reminders that cut no-shows
- 30-day money-back guarantee
An apple a daykeeps patients away
Zero Apples A Daybrings patients in
Who we help
Built around how your practice grows.
New patients rarely book after one call. We follow up until the first adjustment is booked, then remind them through their care plan so they finish it.
Where patients slip away
Most clinics don't have an enquiry problem. They have a follow-up problem.
- Someone asks about an appointment
If nobody replies quickly, they book somewhere else.
What it costs: the patient you already paid to attract.
- A patient calls at a busy moment
A missed call can mean a missed appointment.
What it costs: most callers don't leave a voicemail; they call the next clinic.
- A patient has a great visit
Without a nudge, few leave a review.
What it costs: new patients choose the clinic with more recent reviews.
- Time passes
Past patients drift away unless someone invites them back.
What it costs: your easiest bookings, from people who already trust you.
- No reviews coming in
New patients check reviews before they choose.
What it costs: you lose patients before they ever contact you.
- Booked patients don't turn up
An empty chair still costs you the time slot.
What it costs: lost revenue, and a slot another patient could have had.
What makes a good enquiry
More enquiries aren't the goal. The right patients are.
We check four things before an enquiry reaches your calendar, so your team spends time on people who will book.
01
Need
Do they need a treatment you offer?
02
Interest
Are they actively looking for help, or just browsing?
03
Fit
Does your location, price and availability suit them?
04
Timing
Are they ready to book now, or in a few months?
AFTER HOURSYOUR CLINIC CLOSES.
YOUR CLINIC CLOSES.
PATIENTS DON'T STOP LOOKING.
People look for care in the evening, at night and at weekends, exactly when nobody is there to pick up.
OpenClosed
Monday
9:00–17:00
Tuesday
9:00–17:00
Tue 11:15 PMWebsite form
Waits until next morning, 9:00 AM
Booked elsewhere?Wednesday
9:00–17:00
Thursday
9:00–17:00
Thu 9:05 PMMissed call
Waits until next morning, 9:00 AM
Booked elsewhere?Friday
9:00–17:00
Saturday
9:00–13:00
Sat 4:20 PMWebsite chat
Waits until Monday, 9:00 AM
Booked elsewhere?Sunday
Closed
Sun 10:30 AMMissed call
Waits until Monday, 9:00 AM
Booked elsewhere?Mon 7:40 PMMissed call
Waits until next morning, 9:00 AM
Booked elsewhere?Tue 11:15 PMWebsite form
Waits until next morning, 9:00 AM
Booked elsewhere?Thu 9:05 PMMissed call
Waits until next morning, 9:00 AM
Booked elsewhere?Sat 4:20 PMWebsite chat
Waits until Monday, 9:00 AM
Booked elsewhere?Sun 10:30 AMMissed call
Waits until Monday, 9:00 AM
Booked elsewhere?Five people wanted an appointment. They all waited, and some will book somewhere else.
BOOK A STRATEGY CALL
Fix the basics first
Adverts work better when replies, reviews and your booking page are ready for the people they bring.
The first reply wins
Patients usually book with the practice that answers first, so every enquiry gets a reply within minutes.
Booked isn't the finish line
Reminders and easy rescheduling turn bookings into patients who actually walk in.
The right patients, not just more
Checking need, interest, fit and timing keeps your team's time for people who will book.
Built to keep working
Reviews and past-patient messages keep bringing patients in, even when adverts are paused.
We don't just get you more enquiries. We help you turn them into patients in your chair.
What ZAAD does for your practice
How we turn attention into booked patients
Seven steps, from the first search to a patient in your chair, and back again for their next visit.
Step 01 Get found
We run adverts on Google and Facebook for the treatments you most want to grow, and make sure you show up when people nearby search.
- Adverts built around your treatments and area
- Your Google profile set up to be found
- A simple page that makes booking easy
- An offer that gives people a reason to choose you
Riverside DentalEmma searches 'dentist near me'Found your clinicStep 02 Reply to every enquiry
Every enquiry gets a reply within minutes, by text or email, day or night, with a few simple questions to check it's the right fit.
- Replies within minutes, around the clock
- A few questions about need and timing
- Every message in one inbox for your team
- Urgent or complex enquiries passed straight to your staff
Riverside DentalNew message from Emma WilsonReplied in 2 minutesStep 03 Follow up until they book
If someone goes quiet, they hear from you again over the next days, with an easy way to choose a time.
- Several friendly follow-ups, not just one
- Times offered directly from your calendar
- The booking lands in your diary automatically
- Your team only steps in when needed
Riverside DentalFollow-up sent to EmmaThursday 3:30 PM bookedStep 04 Recover missed calls
When nobody can answer, the caller gets a text within a minute with a link to a short booking form.
- Instant text after a missed call
- A link to book in under a minute
- The visit lands in your calendar
- Your team sees every recovered call
Riverside DentalMissed call from James CarterBooking link sent. He booked Monday 9:00 AM.Step 05 Help patients show up
Booked isn't the finish line. Confirmations and reminders make sure the patient actually arrives.
- A confirmation as soon as they book
- A reminder the day before
- A text on the morning of the visit
- An easy way to reschedule instead of not turning up
Riverside DentalReminder sent to EmmaConfirmed for Thursday 3:30 PMStep 06 Turn visits into reviews
After a good visit, patients get a short thank-you with one tap to leave a review. Unhappy patients reach you privately first.
- A thank-you message after each visit
- One tap to leave a review
- Concerns come to you before they go public
- More recent reviews where new patients look
Riverside DentalReview invitation sent to Sarah5-star review receivedStep 07 Bring past patients back
We send friendly, relevant messages to patients you haven't seen in a while, like check-up reminders or seasonal offers.
- Patients grouped by when they last visited
- Messages that suit their treatment
- Replies go straight into your inbox
- They book like any new patient
Riverside DentalCheck-up reminder sent to Maria LopezShe booked a visit
Why this matters
Most practices lose patients between steps, not at the start. Fixing the gaps often fills more appointments than spending more on adverts.
Why we don't start with adverts
More adverts won't help if the basics leak.
What this looks like in practice
A practice wants more adverts. But when we look at their setup, we find:
- Replies take a day or more
- Missed calls go unanswered
- Very few recent reviews
- No reminders, so patients don't turn up
- Past patients never hear from them
More adverts at this stage would only burn budget and send more people into the same gaps.
- Fix how fast enquiries get a reply
- Set up missed-call text-back
- Add reminders before every visit
- Start collecting reviews
- Contact past patients
Then we add adverts, once every new enquiry has a clear path to a booking.
Want to see what this looks like for your practice?
Book a strategy callUniBox, one inbox for every patient message
Every patient conversation. One place.
Website, texts and calls together, with one clear next step.
Hi, do you have anything this week for a consultation?
Yes, we do. Would Thursday at 3:30 PM work for you?
Thursday is perfect, thank you.
Next step: confirm the appointment
Practice growth estimator
See where small gaps become big numbers.
Move the sliders to match your practice. This is a planning tool, not a forecast or a promise.
Booked patients14
Patients who show up11
Monthly value$16,500
Illustrative only, based on your inputs. Excludes ad spend, running costs, cancellations and refunds.Want help turning these numbers into patients?
Book a strategy callPlans
Three ways to work with us.
Every practice is different, so we'll recommend the right plan and give you exact pricing on your free strategy call.
The core systems
Pricing tailored to your practice
Fast replies, follow-up, missed-call text-back, review invitations and past-patient messages, with monthly upkeep and support.
Month to month. Cancel anytime.
Get startedMost chosen
Done for you: Accelerator
Pricing tailored to your practice
We run your adverts, booking page, replies, follow-up and scheduling for you. Ad budget agreed with you.
4-month programme, then month to month.
Get startedDone for you: Power
Pricing tailored to your practice
Everything in Accelerator on both Facebook and Google, for practices ready for more patients. Ad budget agreed with you.
4-month programme, then month to month.
Get started30-day money-back guarantee.
If we don't deliver on the targets we agree with you, you get your money back.
Want to see the opportunity first? Book a free strategy call and we'll show you where patients are slipping away.
Fit check
Is ZAAD a fit?
Good fit
You have room for more patients, you offer a high-value service, your team can handle new appointments, and you want something that keeps improving month after month.
Not a fit
You only want the cheapest possible enquiries, you're not willing to change how enquiries are handled, or you expect marketing to fix a clinical or staffing problem by itself.
Questions
Frequently asked questions.
How long until we see new bookings?
Setup and launch take about 7 working days after you complete our onboarding form. From then on, new enquiries start getting replies, follow-ups and booking links straight away. How many new patients you see depends on your location, treatments and offer, and we'll set realistic targets with you on the strategy call.
Is there a long contract?
The core systems plan is month to month, and you can cancel anytime. The done-for-you Accelerator and Power plans start with a 4-month programme, because advertising needs time to learn and improve, and then continue month to month.
What do we need to do?
Tell us your treatments, prices and availability, and connect your calendar. We handle the rest. Your team only steps in for questions that need a person.
Who replies to patients?
Patients get quick replies by text and email. Anything that needs a human goes straight to your team in one inbox.
How is patient information handled?
Only your practice and our team can see your patient conversations, and we only use them to reply to, follow up with and book your patients. On the strategy call we'll walk you through exactly where your data is stored and who can access it.
What does the guarantee cover?
If we don't deliver on the targets we agree with you in the first 30 days, you get your money back.
Ready to get more patients into your calendar?
We'll look at how patients reach you today, show you where they're slipping away, and tell you exactly what we'd fix first.